Find out what's holding back your swimming.Get a clear plan to improve it.
You're training hard. But you don't know what's actually holding you back. Let me help you.
You're putting in the hours. So what's holding you back?
For competitive swimmers, and their parents, who want a clear answer on what to focus on next. SWM Performance analyses your swimming, finds your biggest opportunity and gives you one roadmap to improve it, with Jack's team behind you every step of the way.
Built to work alongside your club and coach.
Your 6-Week Performance Roadmap
To identify your swimming gaps
Week 0
Video analysis
Weeks 1 to 2
Breathing pattern
Weeks 3 to 4
Turns
Weeks 5 to 6
Race pacing
Week 6
Review with new footage
Biggest opportunity found: the stroke shortens on the second 100.
My son attended SWM Academy for freestyle
“He thoroughly enjoyed it and learnt some new tips to help with his freestyle. This aided him to improve on his times in his freestyle races the following week at a gala! Thank you Jack and the SWM Team.”
Extremely high-quality coaching
“Everyone involved is phenomenally experienced in the sport. It's brilliant to encounter people who both know exactly what they're talking about and also deeply care about teaching and helping others.”
Not sure it's for you?
Here's exactly what happens, when you sign up.
Step 1
Send us your swimming
Upload race or training footage from your phone.
Step 2
We analyse it
Jack's team reviews your stroke, starts, turns and race skills.
Step 3
We find what's holding you back
The one or two things that will make the biggest difference.
Step 4
We build your roadmap
A clear plan that fits around your club programme.
Step 5
Chase your next PB
We review your progress and update the plan as you improve.
Meet my personal team of experts.
Learn from experts in the world of swimming, not just from Olympians.
Jack McMillan
Founder / Swimming Performance
Olympic Gold Medallist, World and European Champion
Leads the SWM performance approach and reviews how members race and train.
Joe Litchfield OLY
Certified Swim Coach
2x Olympian. World Champion.
Worked with hundreds of swimmers globally.
Andrew “Diesel” Bennett
Performance Psychology
UK's leading Performance Scientist in Sports Psychology.
Over 3 decades of competitive experience, working alongside F1 teams and Olympians.
Jaime Nichols
Certified Strength and Development Coach
10+ years as a national level swimmer.
Has worked with swimming clubs across the UK and in Ulster Rugby's development programme.
£124 / month
£99 / month20% off
Get your performance plan.Know what to work on next.
- Personal SWM Performance Assessment
- Personal SWM Performance Roadmap
- Monthly race / technical review
- Weekly live performance support
- Swimming performance education
- SWM Mind
- SWM Fuel
- SWM Athlete
- SWM community
- Expert and Olympian sessions where scheduled
Cancel anytime. Designed to complement your club programme.
Common questions
Does SWM replace my swimming coach?+
No. Your club coach remains central to your swimming. SWM provides additional performance support around your existing programme.
Will SWM write my swimming programme?+
SWM Performance is not designed to replace your club's training programme. Our focus is analysis, education, specialist support and helping you identify areas to improve.
Can my parent be involved?+
Yes. SWM is designed to support both competitive swimmers and their parents.
Can SWM work with my coach?+
Where appropriate, absolutely. We want SWM to work positively alongside coaches and clubs.
What footage should I submit?+
Race footage or useful technical footage where the swimmer can be clearly seen. Guidance will be provided after joining.
What happens when I join?+
You'll complete your SWM Performance Assessment, tell us about your swimming and submit your footage. From there, we'll begin identifying your priorities and building your first Performance Roadmap.
Is this individual coaching?+
There is a personal element through your assessment, roadmap and monthly review, combined with scalable group education and specialist support. Swimmers who need a higher level of individual support may later be suitable for SWM 1:1 Performance.
Can I cancel?+
Yes. Membership is £99/month and can be cancelled anytime.